be empowered

Be empowered to make the fully ethical choice when buying skincare products

Did you know that your skincare products’ impact is far greater than just skin-deep? Being ethical in your choice of skincare products can have a major positive impact towards protecting the planet, those we share it with and our own health.

Cruelty-free vs vegan: an ethical gap?

The line between cruelty-free and vegan can be, and often is, a little blurred. Both terms are not regulated and so the basic difference between the two really hinges on your personal definition of each. Having said that, the general consensus online (the conservative and unassuming approach, which we tend to agree with), defines them as follows:

Cruelty-free means that the products, and the ingredients that were used in the product, were not tested on animals at any stage during their development.

Vegan means that the products contain no animal ingredients or animal by-products (which includes things like honey, beeswax, gelatin, yogurt and other less obvious animal by-products.)

The ethical gap explained

While the definitions of vegan and cruelty-free are not altogether aligned, at its heart, the principle behind each is the same. Both labels represent, and are champions for, the protection of our furry and not-so-furry animal friends and their rights. However, with this fundamental principle in mind the definitions seem to yield an ethical gap:

Cruelty-free products, while not tested on animals, may still contain animal ingredients or by-products which would have necessitated the death of an animal. This, of course, begs the question – are these products truly cruelty-free? We believe that regardless of what your diet is (vegan, vegetarian or omnivore) none of your cosmetic and skincare products need to contain animal ingredients.

Vegan products, while they don’t contain any animal ingredients, may still be tested on animals, which is surely not in the spirit of veganism? So, for example, it may surprise you as it did for us, a cleanser may tick the cruelty-free box but contains beeswax and is therefore not vegan. On the flip side, a vegan facial serum that is free of animal ingredients or by-products may at some point in its development have been tested on animals and is thus not cruelty-free.

Simple right?

Not quite…since these definitions are not standardised, there are some pitfalls to be aware of when shopping for ethical and sustainable consumables. Let’s delve into some of these pitfalls …

When it comes to the cruelty-free label, some brands regrettably use it purely as marketing lip-service but, in reality, their products are clearly not what they say they are, for example:

Cruelty-free may just mean that the finished product is not tested on animals but the ingredients are tested on animals at some point in their development.

Some brands that claim to be “cruelty-free” might not personally test the product on animals but they have a third party do so. The most notorious example of this are brands that sell cosmetics and skincare products in China, which is a gigantic market. The hitch is, China’s laws require products to be tested on animals before they can be sold in its territory. To get around this, brands just outsource the animal testing and voila, they get to hold on to the cruelty-free tag.

Another cruelty-free issue has to do with stance of the parent company. We do believe that this is unethical because their owners are not aligned with their cruelty-free ethos.

Now you have a choice to consume consciously

The Oolala Collection is backed by Beauty Without Cruelty and VeganSA. This means all 45 distinct products across nine categories are completely 100% animal-friendly. If you’re thinking we’ve replaced effectiveness with ethics, you’ll be excited to know our range is the leader in cutting-edge luxury and healthy skincare.

The ingredients in our skincare range speak for themselves. Extensive research has clearly shown us why using cruelty-free and vegan skincare is a healthy alternative to regular products. Although prohibitive many mainstream skincare brands continue to use highly toxic and carcinogenic chemicals such as parabens, formaldehyde and triclosan. Since your skin can only do so much to protect you, these chemicals are transferable to your body’s lymphatic system, putting you at risk of cancer and endocrine disorders.

We offer innovative products that are gentle on the skin, non-toxic to the body and that incorporates the latest, cutting-edge peptide technologies for skin transformations and anti-aging improvement. The products incorporate high concentrations of peptides and active ingredients that exceed, the efficiency of all other advanced skincare lines on the market. Safe and healthy products are the focus of the Oolala Collection Skincare line.

Don’t just be a pretty face.

Join The Oolala Collection community that stands for Beauty with Brains and a Heart.

Visit and get ready to start shopping! We are so excited for you to experience this new Proudly South African Unisex brand.

P.S Come hang with us on Instagram for #OolalaCollectionClub tips, behind the scenes footage and the latest trends and blends!

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For all questions you can chat to our #oolalaBOT…your personal shopper;)

or email: [email protected]

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