A NEW CHAPTER, BUILT ON THE SAME HEART

Honesty looks good on every skin.
Everything else is just skincare.

There comes a time when every brand has the opportunity to pause, reflect and decide not only where it’s going, but how it wants to get there.

For us, life changed.

Our business changed.

And perhaps most significantly, we experienced the heart-breaking loss of our founder, Daniella.

Daniella’s vision, passion and unwavering belief in honest, effective skincare built on integrity shaped The Oolala Collection from the very beginning. While her loss has been deeply felt, her values continue to guide every decision we make.

This next chapter is dedicated to Daniella.

Although our social media became quiet, our business never stood still.

Behind the scenes, we continued to learn, question, improve, and build. We could have rushed back. Instead, we chose to pause.

We gave ourselves the time to reflect. To revisit every formulation. To question every ingredient—not because we had to, but because we wanted every decision, we made to honor everything Daniella believed this brand could become.

Today, we begin a new chapter.

Not a new story.

The next chapter of the same story.

Some things have evolved.

Our formulations have been thoughtfully refined to reflect the latest advances in skincare science. We’ve introduced enhanced active ingredients where they offer genuine benefits and updated our preservative systems to embrace newer, more advanced technology—while remaining true to the values that have always defined us.

What hasn’t changed is who we are.

We still believe that science and integrity belong together.

We still believe that luxury should never come at the expense of ethics.

We still believe in complete honesty, conscious choices and skincare that genuinely delivers.

That belief extends beyond our products. It shapes every conversation we have, every formulation we create and every promise we make.

As we move forward, you’ll see familiar favorites, exciting innovations and a renewed energy across The Oolala Collection—including the soon to return of OolalaSWEAT, stronger than ever, with thoughtfully reformulated products designed for people who move through life.

This isn’t simply a relaunch.

It’s a recommitment.

To honesty.

To innovation.

To conscious beauty.

To you.

Thank you for being here.

Whether you’ve been with us from the beginning or you’re only discovering us now, we’re grateful you’ve chosen to be part of this next chapter.

The heart of Oolala remains exactly where it has always been.

And the future has never looked more exciting.

XOXO