BEAUTY & BRAINS - WHEN IT COMES TO BEING EDGY, #GreyMatterMatters

BEAUTY & BRAINS - WHEN IT COMES TO BEING EDGY, #GreyMatterMatters

New-age is all about rebelling against thought control and moving towards innovative independents.
For far too long, monopolies have been running a racket by convincing people that there is something other-worldly about beauty and big lifestyle brands.

Celebrities are the ‘gods and goddesses’ and us ‘mere mortals’ can supposedly buy into their secret formulas for a hefty price tag. For most, this is unattainable, leading to disappointment and despair, on a never-ending treadmill of working hard and never quite reaping the rewards of ‘making it’.

Well it’s all a lie. We are being screwed.

The beauty industry needs a makeover. It’s time to expose the truth.

The success of beauty and big lifestyle brands comes down to a simple marketing formula. It’s about creating desire; creating a want and making you believe that want is a need, that you ‘have to have it’, at any cost, in order to feel beautiful, sexy or desirable and confident in yourself.

There are certain needs that we all share. Everyone wants to look and feel great. But how you go about it is up to you. There are many roads to the same enticing destination.

Looking and smelling fabulous is an age old, basic human need. Since Caveman Jane first decided to put a sweet-smelling flower behind her ear and Caveman Jo said, “hell yeah”, the idea has stuck.

Smelly pits, are the pits.

The solution to the problem is not something mysterious, expensive or gimmicky that will in actuality end up robbing you of your pride and self-worth and make you a slave to the marketing and media machine.

Is this turning into a rant or what? But seriously!

What we really want is empowering products that allow us to feel we have a choice in the matter, that we aren’t trapped without quality alternatives. We want products that add value, and that don’t rob us of that something special – our #essence.

Enter the Oolala Collection Club.

An affordable, authentic high-quality and eco-friendly skincare line for both men and women that delivers on all its promises. It is a message in a bottle, that says, “#WeGiveAnF, we will not allow ourselves to be duped. …”

WE STAND FOR: Affordable Luxury, Proudly South African Products, Clean Beauty, Beauty Without Cruelty and Respecting Our Planet.

A smart new alternative is to join the #OolalaCollectionClub. We are proud to say that The Oolala Collection range stands in a class of its own and the results of our products speak for themselves. Our promise to you, our consumers is complete honesty, consistency and transparency. It’s as simple as that. Now you can have top cutting-edge skincare products and essential lifestyle brands delivered direct to your doorstep – for a fraction of the price.

It’s a cool new way of doing things and sticking it to the system.

If you’re sick and tired of the status quo, we’re pretty sure you’ll qualify! 	</section>
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